Brand Guidelines

The CHADS Coalition brand includes the words, phrases, symbols, designs and other distinctive brand features associated with CHADS and our services (Brand Assets).

Do:

Use Brand Assets to refer to CHADS and our services.
Write CHADS as one word and in all capitals, with no special characters such as an apostrophe, except at the end of the word when showing possession, such as CHADS’ mission.

Don’t:

Use Brand Assets in a way that implies partnership, sponsorship, or endorsement, unless authorized to do so.
Modify or alter the Brand Assets, including logos, designs, fonts, and phrases.
Use Brand Assets to misrepresent CHADS and our services, or on unrelated or inappropriate content.

Logos

Please follow brand guidelines when using CHADS logos. For use of any other CHADS assets, including graphics, fonts, and more, please contact Tasha Hudson at tasha@chadscoalition.org.

Do not distort or alter logos in anyway, including but not limited to proportions, colors and image quality. Do not add to or remove any parts of the CHADS logos or other brand assets.

The minimum clear space for the CHADS logo is defined as the height of the block C: